What is SMS Marketing ?

Text message marketing, often known as SMS marketing, is an easy approach to get in touch with your customers and increase ROI. Customers are on board with it, with 70% saying it's a terrific approach for companies to catch their attention.

Benefits of SMS marketing

 Compared to other digital marketing strategies, SMS marketing offers a number of benefits.

It’s fast

A number of things make text message marketing quick. Unlike social media or email marketing, you don't need to create any images to match with your information. You don't need to write a lot in text messages either because of their limited character count. Producing and sending them takes little time at all.

 Second, text messages get to your intended audience more quickly than emails or Instagram posts do. When a text message arrives, your clients are immediately notified on their phone. In contrast, in order to view your other types of marketing, consumers would have to go through the extra effort of opening a social networking app or email client.

How to use SMS marketing

Simple is best when it comes to SMS marketing. Since there is no requirement for design, it is actually simpler than email or social media marketing. Here are the steps you must take to begin using SMS marketing.

Sending texts to someone who have not given you express permission is illegal in both the US and Canada. Make sure your list of recipients has given you permission to send messages before you send an SMS marketing campaign. Remove anyone whose authorization status you are unsure about. You can gather client information and make sure you stay compliant by using loyalty software.