What is Google Tag Manager ?

 

Google Tag Manager is a free tag management tool that enables you to deploy and manage marketing tags (code snippets or tracking pixels) without changing the source code of your website or mobile application.

Here is a fairly straightforward illustration of Google Tag Manager in action. Through Google Tag Manager, data is transferred from one data source (your website) to another data source (Google Analytics). Given that all of the code is kept in one location, GTM is highly useful when managing a large number of tags.

IS GTM Easy To Use ?

It is allegedly a "simple" product that any marketer can utilize without the assistance of a web developer.

I might be attacked in the comments area for saying this, but I won't back down. Without some technical know-how or training, using Google Tag Manager is not "simple" (courses or self-taught).

To set up tags, triggers, and variables, you need to have some technical understanding. You'll need some grasp of Facebook tracking pixels' operation if you're dropping in Facebook pixels.

To set up event monitoring in Google Tag Manager, you'll need to have a basic understanding of what "events" are, how Google Analytics functions, what data you can track with GTM is quite slick about what you can track after you get past the initial hurdle.

What are triggers?

You can fire the tag you set up using triggers. They instruct Tag Manager to carry out your requests when, where, or in what way. A page visit, a link click, or is it custom that you want to trigger tags on?

What are the pros of google tag manager ?

What Google Tag Manager can accomplish is quite fantastic if you get past the learning curve. The information that Analytics receives can be altered.

Basic events like PDF downloads, clicks on external links, and button presses can be set up and tracked. You might also track complicated upgraded e-commerce products and promotions.