What Is SEO (Search Engine Optimization) ?

Are you just beginning your SEO journey? Perhaps you've heard that SEO can increase your website's traffic and ranking, but you're unsure how it works or what areas to concentrate on. You've definitely come to the correct location. Continue reading to learn what SEO basics every digital marketer should be aware of.

Differences between paid and organic search

Are you just starting your SEO journey? Perhaps you've heard that SEO can boost your website's traffic and rankings, but you're not entirely clear how it operates or what areas to concentrate on. Well, you've come to the correct place. Learn more about SEO in the paragraphs that follow.

Position

The top of search engine results pages for paid results are displayed above organic results, which is the first distinction.

Time

Time is another another important distinction between paid and organic search. While results from organic search can take weeks, months, or even years to appear, results from paid search can occasionally be obtained in as little as a few minutes. Therefore, with organic search, you must play the medium- to long-term game.

Payment

Paying is involved when using sponsored search traffic since, as the term suggests, it is. Cost-per-click is the basis for pay-per-click advertising (PPC). In other words, you are charged a price each time someone clicks on your advertisement. As a result, rather than relying solely on natural traffic to your website, you buy traffic for your page by paying Google to display your ad when a visitor searches for your keyword. Despite requiring a time and resource commitment, traffic from organic search is free.

ROI

Paid search makes it much simpler to calculate the return on investment, or ROI. This is partially due to Google offering additional keyword data for Google Analytics to collect. However, ROI for paid search may plateau or even decrease with time. Although ROI for organic search is a little more difficult to quantify, it frequently becomes better with time. Long-term returns on investment for organic search might be highly favorable.

The three pillars of SEO :-

 We may divide SEO into three main elements or pillars that you must be aware of and practice regularly:

Technical optimization: Technical optimization is the process of finishing tasks on your website that are not linked to content but are intended to increase SEO. In the background, it frequently occurs.

On-Page Optimization: Making sure your website's content is pertinent and offers a positive user experience is known as on-page optimization. Through a content management system, it is possible to target the appropriate keywords inside your material. WordPress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine are a few popular examples of content management systems.

Off-Page Optimization: Off-page optimization is the process of raising your website's search engine ranks by engaging in activities off of it. Backlinks, which aid in enhancing the site's repute, are mostly responsible for this.